It is difficult to overstate how important creating publicity for your book signing is to the success of a signing. This author makes a concentrated effort through passing out pamphelets, posters, etc. and he sees very good results. In the first image you will notice his book is right below a display in front of a bookstore in a mall under a Harry Potter advertisement. I honestly would not have believed he could have gotten that prime a location if he had not sent me the pictures. This level of success does not happen everyday, but it is possible to succeed with a book or any product - you just have to create the demand!
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