As I mentioned in the welcome to this blog it is intended to be a vehicle for self-published authors to learn more about how to market their books by creating a forum where ideas can be easily shared. Hopefully by sharing successes and failures everyone can become a better marketer of their books!
I hope you find it helpful!
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Wednesday, February 7, 2007
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What is the shelf life of your self-published book?
We live in a virtual world so the days of books dying a quick death because of limited shelf space are over. When you are putting together a marketing plan make it a three year marketing plan. You're competing with about 180,000 other books that are published every year in the U.S. Not to mention people are spending their entertainment and education dollars on CDs, DVDs, iPODs, cable, satellite, movies, etc. You're best strategy is to stick around and make a lot of noise until you get noticed. Don't develop a quick in and out strategy for your book and move on to the next project. This is a slow burn that needs a lot of attention and energy from you. It's not easy, but if you stick to your guns you have a good chance of making this thing work for you.
That makes a lot of sense - any thoughts on what "make a lot of noise" entails?
To be honest I haven't done as well at marketing my books as I had hoped but thanks to things like this video my blog has been getting lots of attention.
Gosh, this site will surely help me! I have not yet completed my book but am always thinking about ways to 'get it out there'! So, Thanks!
Налоговики - миллионеры... БУСАРЕВ ВЯЧЕСЛАВ ВАЛЕНТИНОВИЧ Украина, АР Крым, г.Симферополь.
Не для кого не секрет, что экономика Украины в настоящее время находится в кризисе. Не смотря на это, есть специалисты, которые под ширмой государственных служащих работают против государства, которое доверило им занимать высокие должности, оплачивает достойную заработную плату, но …?!
Одним из таких деятелей, является БУСАРЕВ ВЯЧЕСЛАВ ВАЛЕНТИНОВИЧ - председатель налоговой службы АР Крым. Личность, которую можно поставить в пример многим политикам, ведь Вячеслав Бусарев получил старт в карьере государственного служащего когда у власти была Партия Регионов, однако, остался при должности и до настоящего времени, когда Партия Регионов находится в оппозиции, а все почему?! Все очень просто, В.Бусарев работает на свой карман, а не для бюджета Украины, «кормит» вышестоящее руководство ГНА Украины и остается «своим» при любой власти в стране. Перейду к конкретике, подтверждающей все выше изложенное.
Существует такое понятие «налоговая яма», это предприятие, которое создает затратную часть предприятий-контрагентов посредством предоставления им налогового кредита. Проще говоря, помогает предприятиям контрагентам завышать свои затраты, тем самым минимизируя уплату налогов в бюджет, а иногда при миллионных оборотах предприятий сводит уплату налогов в бюджет к нулю. Как Вы понимаете, деятельность таких предприятий должна быть незамедлительно пресечена налоговой службой, но, под непосредственным контролем В.Бусарева на территории АР Крым были созданы и помогали скрывать налоги предприятиям Крыма и некоторых регионов Украины следующие «налоговые ямы»:
ЧП «Зовик» (код 24504001);
ООО «Энерго-ВАН» (код 32153280);
ООО БК «Абрис-груп» (код 33608264);
ООО НТК «Энерго-тайм» (код 33898770);
ООО «Фотон 102» (код 34861343);
ЧП «Керчмет» (код 34908260);
ООО «Партенитинвест» (код 34938871);
ЧП «СЛС-груп» (код 35736934);
ООО Салтовский хлебзавод» (код 36165787);
ЧП «БУД-ТИС» (код 36165420);
ООО «Тенси» (код 36165070);
ЧП «Крым-строй-ТИС» (код 36165106);
ЧП «БУД-Т.И.С.» (код 36165394);
ЧП «ТИС» (код 36165064);
ООО «Т.И.С.-строй» (код 36165038);
ЧП «Тисстрой» (код 36165148);
ЧП «Крымтисстрой» (код 36165174);
ООО «Южсаппорт» (код 36275069);
ООО «Латем плюс» (код 36275121);
ЧП «Крым строй поставка» (код 36478440)
ООО «Консалавто» (код 36478990);
ЧП «Сервис-Крым-Сбыт» (код 36583473);
ЧП «Крым-Сервис-Сбыт» (код 36583447);
ЧП «Сбыт-Крым-Сервис» (код 36583384).
Почему то, при якобы тотальном контроле со стороны налоговой, указанные выше субъекты без проведения проверок перестают работать, а на их месте создаются в один день от трех до пяти подобных предприятий, при чем регистрируются в один день, на одних и тех же лиц, также в один день выдается свидетельство плательщика НДС, при отсутствии расчетных счетов в банках.
Все вышеуказанные предприятия «помогли» своим контрагентам скрыть от налогообложения сотни миллионов гривен, а это бюджетные деньги страны. Соответственно, за «спасибо», т.е. бесплатно, указанные предприятия не существовали бы. Поэтому предприимчивый В.Бусарев обложил данную деятельность «налогом в свой карман», а именно, ставка этого «налога» составила 0,8% от валового оборота деятельности каждого из указанных предприятий, а это в итоге миллионы гривен. Но, как Вы понимаете, без поддержки сверху, такая «деятельность» не существовала бы. Поэтому В.Бусарев должен отдавать некоторую часть денег заместителю ГНА Украины В.Кайзерману, который взамен, за это поддерживает В.Бусарева и ежемесячно либо снижает планы поступления налоговой Крыма в бюджет, либо при угрозе его невыполнения корректирует в сторону уменьшения.
На указанном примере работы В.Бусарева, становится понятно, каким образом налоговики становятся миллионерами.
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