Thursday, August 2, 2007

Coffee And Books

A co-worker of mine provided this idea to some of his authors and it worked well so do read below and see if you think it might be a good idea for you!


What goes better with a book than a good cup of coffee? It’s a natural fit. How many coffee shops have you approached to do a book signing? Chances are if you live in or near a metropolitan area you are within short driving distance of a coffee shop. I’m not talking about a coffee shop in a bookstore. I’m talking about a free-standing neighborhood coffee shop. They specialize in serving a loyal customer base, and that loyal customer base is your demographic.

Here’s your assignment. Walk into your local coffee bar, order your favorite brew, and hand the manager a copy of your book. Let him or her know that you are available for a signing anytime and you are going to be doing some heavy marketing. If the manager’s not there, ask for his or her business card and send them a signed copy of your book and include a brief note outlining your proposal for the book signing. Stress your greatest asset, you’re a local author.

Now you’re ready for the coffee shop tour. Make sure you have plenty of books on hand.

Happy marketing!

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