Thursday, October 25, 2007

Know your book's online presence through Google Alerts

Google has a great program that allows you to be alerted every time a certain search term is inputted into Google. This allows you to be notified whenever someone searched for your name or possibly the name of your book so you can get an idea of what marketing efforts are building general interest in you and your book and which efforts generate little online traffic.

This program is free to use and you can find out more by going to www.google.com. Click on the “News” tab located directly above the Search tool. Then, click on the “News Alerts” link on the left panel. You can then enter “Search terms” and Google will send you a personal e-mail whenever these terms are found on the Web.

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